About Hiiye
Every Squishy Begins with a Dream.
Hiiye wasn't born in a factory.
It began around a small table where six art students spent countless nights sketching characters, sculpting tiny prototypes, and dreaming of creating something that could make people smile with just one squeeze.
What started as a shared passion slowly became something much bigger.
People loved our handmade creations—not because they were perfect, but because every piece carried warmth, imagination, and a little bit of happiness.
So we decided to build our own workshop.
Today, Hiiye has grown into our own manufacturing studio, but our philosophy has never changed.
Every squishy is still carefully handmade by skilled artisans who pay attention to every tiny detail—from shaping and coloring to the final quality inspection.
We believe handmade means more than making products.
It means creating something with heart.
Designed by Artists, Made by Hands.
Unlike mass-produced toys, every Hiiye squishy starts as an original illustration.
Our design team continues to create every character from scratch, turning simple sketches into soft companions full of personality.
Each piece is then handcrafted using carefully selected food-grade materials, making every squishy soft, slow-rising, durable, and safe to enjoy.
No shortcuts.
No rushed production.
Just patience, craftsmanship, and thousands of careful touches.
More Than a Toy.
Life can be overwhelming.
Stress, anxiety, long workdays, endless responsibilities…
Sometimes all we need is something small that reminds us to slow down.
We believe happiness doesn't have to be complicated.
Sometimes it's simply holding a soft cloud.
Sometimes it's squeezing a tiny strawberry.
Sometimes it's smiling because something feels unbelievably soft.
That's the feeling we hope every Hiiye squishy brings.
Handmade with Care.
Every Hiiye squishy goes through multiple handcrafted steps before reaching your hands.
From sculpting and molding to painting and finishing, every detail is completed with care.
Because we don't just make squishies.
We make tiny moments of comfort.
Our Promise
✨ Original Character Design
🎨 Created by Artists
🖐️ 100% Handmade
🌱 Food-Grade Materials
💖 Made to Bring Happiness
Hiiye
Squeeze a Little Happiness.